Data accuracy, depth in analysis.

ABOUT US

We approach both worlds of market research, implementing CX solutions and CI studies.

Technology applied to research:
We integrate different in-house developments in each project, which allows us to generate valuable insights to improve experiences and support business strategies.

Smart research:
We are a team of professionals from various disciplines who support technology by bringing added value, market research experience, and passion to each project.

Versatility:
We can design Ad-Hoc and Systematic studies together with the client. We adapt methodologies and co-design models, including applied AI.

Presence in other countries:
We have experience in numerous programs implemented both in the region and internationally, analyzing different business segments.

OUR CX SOLUTIONS

COMPLETE CX PROGRAM

Official representatives in LATAM of FORSTA.
Global leader in customer experience management technology.

MODULAR AND CUSTOMIZED SOLUTIONS

RELATIONAL AND TRANSACTIONAL NPS
Management and measurement of NPS and other customer metrics to improve the Customer Journey. Customer satisfaction assessment – Improvement opportunities.

NPS BENCHMARK
Benchmark NPS measurement to provide comparability within the category or with key competitors.

eNPS
Management and measurement of eNPS and satisfaction for talent attraction and retention.

Evaluate which drivers are relevant among potential employees. Understand employer brand appeal and benchmark.

Assess intention to change and retention.

TEXT ANALYTICS
Extracting qualitative information from text using technological systems and machine learning tools.

SENTIMENT ANALYSIS
Determines whether the sentiment or attitude in the written text is positive, negative, or neutral/mixed, and links it to NPS.

ACTION MANAGEMENT
This module ensures the ability to manage cases so teams can quickly and effectively respond to customer concerns.

Automatically monitors customer feedback and designs focused actions with the right process to close the loop.

Responses and actions can be linked to the CRM.

OUR CI SOLUTIONS

QUANTITATIVE AND QUALITATIVE STUDIES

A 360° view. We turn data into clear and effective strategies.

TOOLS FOR DECISION-MAKING

U&A
Understand habits and needs, and determine influencing factors in the use of a specific category, product, or brand.

SEGMENTATION
Identify consumer groups. Profiling and sizing. Categories, brands, and touchpoints most relevant to each.

BRAND HEALTH
Measure brand and category positioning. Identify levers that drive brand image.

CONCEPT & PRODUCT TEST
Testing ideas, concepts, and new products to support decision-making in the innovation funnel.

PACK TEST
Testing packs and their different elements: formats, logos, claims. Online tools and generation of realistic visualization experiences.

BRAND STRETCHING
Evaluate possibilities for line extensions and expansion into new categories under an umbrella brand.

SHOPPER TRACK
Measurement and monitoring of consumption trends in categories, brands, and channels.

CUSTOMER JOURNEY ANALYSIS
Understanding and measuring the purchase decision journey. Identifying pain points and areas of greatest influence.

PRICE TEST
Evaluate price sensitivity and identify the optimal point for launching new products or entering markets with new players.

PRE AND POST ADVERTISING TESTS
Measure impact and recall of advertising campaigns and pieces at all production stages. Evaluate storyboards, video moods, sonic logos.

INFLUENCER SEARCH
Test the image of public figures, celebrities, and influencers who could serve as effective brand ambassadors.
Assess their level of awareness, degree of influence, attractiveness, and alignment with brand DNA.