Data accuracy, depth in analysis.
ABOUT US
We approach both worlds of market research, implementing CX solutions and CI studies.
Technology applied to research:
We integrate different in-house developments in each project, which allows us to generate valuable insights to improve experiences and support business strategies.
Smart research:
We are a team of professionals from various disciplines who support technology by bringing added value, market research experience, and passion to each project.
Versatility:
We can design Ad-Hoc and Systematic studies together with the client. We adapt methodologies and co-design models, including applied AI.
Presence in other countries:
We have experience in numerous programs implemented both in the region and internationally, analyzing different business segments.
OUR CX SOLUTIONS
COMPLETE CX PROGRAM
Official representatives in LATAM of FORSTA.
Global leader in customer experience management technology.
MODULAR AND CUSTOMIZED SOLUTIONS
OUR CI SOLUTIONS
QUANTITATIVE AND QUALITATIVE STUDIES
A 360° view. We turn data into clear and effective strategies.
TOOLS FOR DECISION-MAKING
OUR CI OUTPUTS
U&A (USSAGE Y ATTITUDE)
U&A (USSAGE Y ATTITUDE)
BRAND HEALTH
BRAND HEALTH
PRE AND POST ADVERTISING TESTS
PRE AND POST ADVERTISING TESTS
PRICE TEST
PRICE TEST
AI APPLIED TO MARKET RESEARCH
QUALITATIVE IMPROVEMENT IN QUANTITATIVE STUDIES
AI-ASSISTED SURVEYS
Elevating the quality of responses.
EXPLORATORY SURVEY
Audio responses for deeper insights.
AI INTERVIEWER
Digital interviewer. Chat and voice to voice.
LARGE VOLUMES OF INFORMATION CATEGORIZED QUICKLY
CODIFIER
A platform with AI that automatically and intelligently codes large volumes of open-ended responses.
CONTACT
Valentín Nabel
CEO and Opinaia Founder
Guillermo Rivas
Customer Insights & CX Director
Laura Cea
Account Director
Ana Paula Burrieza
Account Director
