Social and political studies. Pioneers in digital measurement.

ABOUT US

Opinaia is a Public Opinion consulting firm that is innovative both in data collection and in analysis.

Our strong digital approach allows us to be swift, efficient, and precise.

DIGITAL METHODOLOGY

We were the first consulting firm in Argentina to measure voting intention through online surveys with our own panel. The accuracy of our estimates supports not only the strength of our digital methodology, but also the expertise and professional quality of our team.

TYPES OF STUDIES WE OFFER

SOCIETY

Trend studies: We explore emerging changes and behaviors in society, analyzing consumer habits, food trends, technology use, cultural consumption, interpersonal relationships, and environmental concerns. We identify key trends that affect daily life and influence decision-making for companies and institutions.

POLITICS

Government performance and public policy evaluation: We measure citizens’ perceptions of government performance and the implementation of public policies at various levels. We assess approval ratings, satisfaction with public services, and the relevance of policies in key areas such as economy and security. This information helps identify the impact of government actions and guide improvements in governance.

Electoral studies: We conduct research to understand voting intention, candidate recognition and image, and evaluation of key campaign topics. We also analyze voter behavior, segmenting by sociodemographic profiles and voting patterns. Our approach enables a deep understanding of electoral dynamics and provides key information for strategic decision-making.