“The McExperiencia or CSS Report, as we call it at McDonald's, has proved very useful for the daily operation of our restaurants, as we receive feedback from our customers in a big number of opinions every month, which facilitates working fast on the opportunities mentioned by the customers.”

“Customer eyes incorporation as management tool has provided us with better significant operations, a greater control over our franchisees network performance, allowing us to grant our franchises the possibility to manage the way in which they relate with their clients”.